As the first mover in Account-Based Marketing (ABM) more than a decade ago, we empowered marketers with best-in-class tools to find, engage, and close the accounts that matter. We helped to define the category with leading account identification, web personalization, and intent data — and became the definitive leader in account-based advertising by creating the only DSP purpose-built for B2B.
Then, we redefined the category again by combining with Engagio to create the most complete ABM platform in the industry.
But we also realized that traditional ABM had limits. By its very nature, it didn’t include Sales, and it focused on accounts regardless of whether the time was right. So we led the way again by introducing Account-Based Experience (ABX), a customer-centric rethinking of the account-based go-to-market that combines the engageability of inbound marketing with the precision of ABM.
And we didn’t stop there. Because markets don’t stand still. And neither do we. So we expanded beyond our ABM roots, adding data and sales intelligence. And we continued to lead the way by creating the Demandbase One B2B Go-To-Market Suite, the most complete set of go-to-market solutions for all B2B front-office functions: Sales, Marketing, Post-Sales, and Operations.
Welcome to Demandbase. We are the only company to truly recognize the transformation that’s happening in B2B and intentionally innovating a solution to meet this need.