Increase Your Account Based Efforts By 5x Through Personal Gifting

Monday, June 7, 2021 5:30 PM to 6:00 PM · 30 min. (Africa/Abidjan)


Next to events, direct mail that is integrated or personalized is considered the second most effective channel for reaching target audiences, especially when trying to engage with a more senior audience. And for good reason.

Dimensional marketing breaks through the digital white noise. But marketing is no longer about grabbing attention. It’s about creating real connections and building emotional resonance with your audience. After all, if you are running an account-based marketing strategy, you know it’s less of about quantity of “touches” and more about the quality of those moments that ultimately move those priority accounts forward.

Join Nina Butler, Director of Event Experience at Alyce, as she breaks down how personal gifting is a must-have part of your modern-day ABM strategy. You’ll learn about: 

  • The evolution of B2B marketing; 
  • How to turn impersonal touches into memorable moments; 
  • Where moments create impact along the customer journey; and 
  • How gifting can bond you with your prospects.