LAB: ABM Flaws We Thought Were Best Practices

Monday, June 7, 2021 7:00 PM to 7:30 PM · 30 min. (Africa/Abidjan)


Every ABM program we run has a major flaw in the same spot and everyone sees it as an understood loss, preventing us from reaching our best potential results. Using results driven from Gartner's Sales/Marketing Kickoff in January 2021, we’ll showcase how to bridge the fallout in your ABM pipeline.

You'll walk away with the ABM knowledge to: 

  • Take control of lead conversions; 
  • Hit pipeline targets needed to validate your ABM efforts/spend; and 
  • Expand and closeout programs more strategically.